Booked patient consultations, on demand.

Built for independent London cosmetic dental clinics. Every missed call answered in under 60 seconds, day or night.

Signed 30-day pilot. First 30 days free, then £500/month if it delivers.

60
seconds
Avg. reply time

Onboarding one founding London practice this month. Founding client pricing, locked for 12 months.

Built for London's independent cosmetic dental practices

How it works

What sets Sterling AI apart

Purpose-built enquiry response for cosmetic dental practices. Fast, precise, and yours to control.

Replies in under 60 seconds

Day or night, every missed call gets a text back before the patient rings another clinic.

Knows your treatments

Tells an Invisalign enquiry from a routine check-up, and qualifies patients before they hit your diary.

You approve every message

Nothing sends without your sign-off. You see every message before the patient does.

Live this week

No lengthy build. We connect to your existing phone line, website forms and Instagram DMs.

See it in action

From missed call to booked patient

Real examples of missed calls caught, patients texted back, and appointments booked. Quick questions and detailed enquiries, both handled without your team lifting a finger.

SM

Sterling MIR

Responding automatically

Sterling AI catches the call you missed, texts the patient the right follow-up questions, and hands them a direct booking link. All within the first couple of minutes.

Every channel your patients use

The calls you can't answer, caught and booked. Plus every other way a new patient reaches you.

Missed
calls
Website
forms
Instagram
DMs
Booking
confirmed
60-second
response

How it works

From missed call to booked patient. Six steps, no manual work.

1

Patient calls

Your line is busy, it's after hours, or the desk is with someone else.

2

Call is caught

The missed call is detected instantly, nothing is lost.

3

Patient is texted back

Within 60 seconds, before they ring the next practice.

4

Treatment is qualified

They're asked what they're after, so you know who's serious.

5

Booking is made

The patient is booked straight into the diary.

6

Confirmation sent

Patient gets a confirmation, your team gets the details.

See it working

Demo video coming soon

What a missed call actually costs

The maths most practices never run.

38% of calls to dental practices go unanswered

Peerlogic study, 4,280 calls across 26 practices

£2,000–£5,000+ average lifetime value of a new UK dental patient

Industry benchmark

78% of patients who can't get through call a competitor instead

They don't leave a voicemail. They move on.

One missed new patient a week is £8,000 to £20,000 a year walking out of your practice. Sterling AI costs £6,000 a year.

Built for UK dental compliance

UK data storage

All patient data stays in the UK. Nothing leaves.

No AI training on patient data

Your patients' messages are never used to train models.

Clinical triage escalation

Anyone describing pain, swelling, injury or a post-op issue is escalated to your team immediately. Sterling AI never assesses symptoms.

Signed DPA included

A one-page Data Processing Agreement comes with every pilot, ready for your records.

Questions clinics usually ask

No. It catches the calls your team can't get to: after hours, at lunch, or mid-rush when the desk is slammed. Your receptionist still runs the front desk during working hours, and Sterling AI makes sure no new patient goes unanswered.

Sterling AI only qualifies and books straightforward callers. Anything unclear gets flagged for your team to follow up personally.

Typically under a week. We connect it to your existing phone line, website and Instagram. No new software for your team to learn.

The agreement is signed upfront. Your first 30 days are completely free, then it continues at £500/month unless you cancel before day 30. And if we don't hit the booking target we agree before starting, you pay nothing.

Yes. All patient data stays on UK infrastructure and is never used to train AI models. Anyone describing pain, swelling, injury or a post-op issue is escalated straight to your team, and a signed one-page Data Processing Agreement comes with every pilot. Sterling AI only handles the first reply and the booking, never your clinical records.

No. Sterling AI sits behind your existing line. Calls ring your practice first exactly as they do now. It only catches what you miss.

Want the full details?

See exactly what's included, pricing, and how it works. No calls required.

Ready to stop losing patients to slow replies?

One London practice signs this month. First 30 days free, then £500/month. If the results aren't there, you walk.

The guarantee

If Sterling AI doesn't book your practice a pre-agreed number of new patient consultations in the first 30 days, you don't pay. We agree the number before we start.

Onboarding one founding London practice this month. Founding client pricing, locked for 12 months.